How to Create a Social Media Content Calendar Tips and Templates

How to Create a Social Media Content Calendar Tips and Templates

Anshika Motwani

It's easy to get swept up in the day-to-day of maintaining numerous social media pages, especially with the relentless influx of new information, news, and ideas. Wendy's and Merriam-Webster, for example, are noted for their swift wit and ability to capitalise on current events.

First, let's review the compelling reasons to invest in this tool, to begin with.

1. Save time by being organized

Your social media marketing priorities are similar to all of the other goals of your day planner in that they need focus and commitment daily. 

2.Post consistently

Whether you're trying to increase your Instagram likes, your YouTube subscribers, or you’ve implemented social media KPIs, the first tip from experts will always be “post consistently”. There’s just no shortcut around it.

3.Make fewer typing errors and also reduce the risk of big mistakes.

Planning your posts ahead of time means that you can build fail-safes into your workflow. Copy-editing the text, fact-checking information, or even vetting it with organisational stakeholders like the legal team or C-suite, are all a lot easier when you’re working days or weeks in advance.

4.Get more ambitious with your social strategies

Long, medium, and short-term promotions, paid and organic, are often run simultaneously by the world's largest social media brands. And those are all the daily posts.

5.Don’t miss out on relevant moments

A social media calendar enables you to keep track of global events that are pertinent to the brand's target audience.

Anshika Motwani 

Manager FinTech

AirCrews Aviation Pvt. Ltd.

Wallet Management Google Pay, PhonePe, Paytm, for Management Professionals

Wallet Management Google Pay, PhonePe, Paytm, for Management Professionals

These days almost all people use payment apps like Google Pay, Paytm or PhonePe. With the emerging use of technology, people have become more tech-savvy. Also, with the current situation of pandemic, this is the easiest way for making payments through online mode. For professionals, debit card and credit card also works but since covid has made it safer to do payment without any personal contact. Almost all big companies including Amazon, Myntra, Zomato, Big basket etc. have turned to making payments through e-wallets or UPI. To make shopping easier and hassle free online digital payments help professionals a lot in having safe, fast and timely payments.

Major advantages for professional to use Google Pay, PhonePe, Paytm for wallet management are:

1.     Easy accessibility

2.     Simple to load money

3.     Range of uses

4.     Ensures timely payments

5.     Quick transfer of funds

Industries that benefit from mobile wallet applications?

1.     Retail- Wallet apps in the retail sector help the users to store vital information about their sales. It also helps them to gain benefits from payments via loyalty cards, rewards, and coupons. In the retail sector, it can be either used for m-Commerce shops or as an addition to an existing mobile app.

2.     Financial establishments- These establishments provide users with many facilities and the users can directly pay through mobile wallets like in the case of paying education fees many schools have made it mandatory to use digital payments.

3.     Logistics, transportation, tech enterprises, and telecommunication companies- These companies are the major players in the financial segment. They deal with a huge number of customers on a daily basis. They promote digital payments for easy access and fast service. For example, booking a bus from Red Bus or doing mobile recharge through online apps.

Thus, for any professional wallet management has become the new normal, every customer prefers to pay online and every professional can get direct payments either into their wallets or to their banks in no time.

Afreen Islam

Manager HR

Aircrews Aviation P Ltd.

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How Safe Are You From Covid-19 When You Fly

How Safe Are You From Covid-19 When You Fly

More people are flying every day, as Covid restrictions ease and vaccinations accelerate. But dangerous variants have led to deadly new outbreaks, raising questions about just how safe it is to travel now.

How air circulates in an Airplane:

In most single-aisle models, we are constantly breathing a mixture of fresh and recirculated air.

In an airplane, the air is blown in from ceiling ducts and sucked out through vents near the floors. Half of the air that is sucked out is released from the plane, and the other half is filtered and eventually sent back into the cabin. With the help of researchers, we simulated more than 2 million air particles to understand how they flow within the cabin, and how potential viral elements may pose a risk.

Air is refreshed roughly every two to three minutes — a higher rate than in grocery stores and other indoor spaces, experts say. It’s one reason, in addition to safety protocols, that there have not been many super spreader events documented on flights. 

The high exchange rate on planes forces new and existing cabin air to mix evenly, to minimize pockets of air that could become stale or linger for too long.

But that doesn’t mean flights are completely safe. This is what happens when someone wearing a mask sneezes on board. As air blows from the sides, particles move toward the aisle, where they combine with air from the opposite row.

Not all particles are the same size, and most don’t contain infectious viral matter. But if passengers nearby weren’t wearing masks, even briefly to eat a snack, the sneezed air could increase their chances of inhaling viral particles.

This is what would happen if people sneezed in different parts of the plane. To prevent air from circulating throughout the cabin, the ventilation system keeps it contained to a few rows.

By design, the ventilation system is integral to how a plane operates: The system is powered by the engines that propel the plane, constantly sucking in outside air that is then pressurized and conditioned to control for temperature.

Pressurization plays a key role because air at cruising altitude is thin it is good for flying fast, but not great for providing oxygen to breathe.

After air snakes into the plane and is conditioned, it eventually climbs up riser pipes to the ceiling ducts that help distribute the air into the cabin.

Throughout the flight, cabin air is periodically sucked through two HEPA filters into a manifold under the floor, where fresh and recirculated air are mixed. Each filter has 12 panels of densely pleated fiberglass mesh that catch most microscopic particles.

Ventilation systems vary slightly among plane makers, but most have similar filtration and recirculation methods.

Once air has been pulled out of the cabin, the portion that will not be recirculated leaves the rear of the plane through a valve that helps to constantly adjust cabin pressure.

The risks beyond flights:

How air flows in planes is not the only part of the safety equation, according to infectious disease experts: The potential for exposure may be just as high, if not higher, when people are in the terminal, sitting in airport restaurants and bars or going through the security line.

As more people fly — Congestion and Crowding in parts of the airport can make physical distancing a greater challenge. Airports vary in size and passenger volume, configurations and on-location businesses. That could increase the chances of exposure depending on where people linger and for how long. 

Going to in-terminal restaurants, for example, can be risky because masks are routinely removed and kept off to eat. 

Many airports were not designed to mitigate the airborne spread of respiratory pathogens. Although some airports have installed new or additional filtration systems, distancing, vigilance and other safety practices are still crucial.

Loses faced by Indian Aviation industry due to covid-19:

The COVID-19 pandemic had a massive impact on the Indian aviation sector in 2020 and major airlines facing losses and challenging times laid-off employees, sent them on leave without pay, or cut their salaries.

When the pandemic started spreading across the country, all scheduled international flights and domestic passenger flights were suspended from March 23 and March 25, respectively. Scheduled domestic flights were restarted in a limited manner from May 25. The effect of this disruption can be gauged by the loss figures of India's two largest airlines. IndiGo incurred net losses of ₹ 2,884 crore and ₹ 1,194 crore in Q1 and Q2 of this fiscal respectively. SpiceJet posted net losses of ₹ 600 crore and ₹ 112 crore in Q1 and Q2, respectively.

The revival of overseas travel under Vande Bharat Mission is expected to be slower and more challenging than domestic. This will hurt Air India in particular as around 60 per cent of its revenue was earlier generated from international operations.

In October that the Indian aviation industry will lose a combined $ 6-6.5 billion in FY21, of which airlines will account for $ 4-4.5 billion. As a result, the government's plan to sell Air India has been hit.

SpiceJet and IndiGo cut the salaries of all employees by 10-30 percent and 5-25 percent, respectively. In July, IndiGo also laid off 10 percent of its workforce. AirAsia India in April has cut the salaries of its senior employees by up to 20 percent. 

Bhawana Aggarwal [MBA IIM-s]

Manager FinTech

AirCrews Aviation Pvt. Ltd.

 +91 98703 15314

Government has Failed India in times of need for both Economy and People

मोदी सरकार बुरी तरह से अर्थव्यवस्था में विफल रही है

Government has Failed India in times of need for both Economy and People.

As India goes for an independent downfall due to Covid-19  and lockdown, the insensitive Modi government will have a very mild word for behaving shamefully in dealing with the crisis.

Prime Minister Narendra Modi and his ministers and officials interacted with chief ministers through video conference on Monday.

Time to speak plainly is another day of Covid-19 -positive affairs, another day of reports about the plight of migrant workers on the streets and within trucks, another day in the office of Finance Minister Nirmala Sitharaman for tough questions about the economy. Bulldozer fired in response. Will no longer be separated. Two months into this unprecedented health and economic crisis, it is time for the Narendra Modi government to assess its response to this disaster.

We should not do injustice to the government. I have supported Prime Minister Modi when he first announced the lockdown, while noting that its preparation, time and communication left much to be desired. PM was decisive when a hard call was to be taken. Indecision or further delay can make us worse. In retrospect, we now know that our response was already delayed, but it would be unfair to repeal the government on that basis. Global knowledge and awareness at the time did not warrant such a response. On balance, we reacted faster than other countries.

It is also unfair to blame the Modi government for all the dirt that is in front of us today. A largely unpredictable epidemic is bound to create havoc, even in the best of places. This is bound to worsen in a country like India, given weak public health fundamentals and fragile response systems. One should be careful about limiting ourselves to an indecency of the Modi government which was predictable, what could have been achieved in our conditions. And it should leave room for real mistakes. Facing such a crisis, the best leaders with the best intentions will make the wrong call. They should be criticized, but not motivated for errors of judgment.

Sadly, even after making all these perks, it is difficult to avoid the conclusion that the Narendra Modi government failed India in its time of need. The government has been insensitive in controlling the health crisis, unable to handle its economic consequences and dealing with the humanitarian crisis.

A failed Health model

Let us start with health crisis. We should not blame PM Modi for his early decisions in epidemic management. We cannot induce him to err on the side of caution because he heard (as did all global leaders) conflicting predictions about the progress of the epidemic. But we must ask a few questions: Why did the government not hear an alternative voice about more testing at the initial level? Why did the PM not try to learn and repeat from the Kerala model? Did he allow political jealousy to trump the national interest? Why did he not come heavily in trying to communalize the epidemic against his supporters? Once it became clear that the lockdown was not 'breaking the chain' or leveling the curve, why did it remain as the only measure of lockdown? Did he allow his ego and self-image to trump rational course correction? And finally, there is no senior official (not even a minister, let alone head of government, as is the norm in many countries) answering media questions on the epidemic. What is the future strategy? Is there anything the government wants to hide?

All these questions do not accept easy answers and leave the country with the impression of a government that is lost but does not know how to accept it or seek help.

Wrong Economic Preferences

On the economic front, we allow for the fiscal constraints that the government is currently facing, even though it is largely responsible for this situation of recklessly discounting corporates and inflation of revenue projections. Nevertheless, we must ask why the Modi government did nothing to stimulate demand (every economist who matters, despite arguments)? Why the continued pumping of liquidity despite the fact that we have failed to use the excess liquidity available in March? Why has the government not ascertained what exactly those industrialists, traders, farmers and laborers are demanding? Why has the government not made any effort to raise additional revenue (despite many sensible suggestions) to meet this crisis? This crisis is used to address labor policy, agriculture, environment and investment through several policy changes that have nothing to do with the cause or solution of the current crisis? And, why not share the real economic situation with the country? Why create a "package", that too in such an amateur way, to somehow match the magical 20-lakh crore figure?

नरेन्द्र मोदी सरकार ने अर्थव्यवस्था और लोगों दोनों की जरूरत के समय में भारत को विफल कर दिया है

जैसा कि भारत कोविद और लॉकडाउन के कारण एक स्वतंत्र गिरावट के लिए जाता है, असंवेदनशील मोदी सरकार को संकट से निपटने में शर्मनाक व्यवहार करने के लिए बहुत ही हल्का शब्द होगा।

प्रधानमंत्री नरेंद्र मोदी और उनके मंत्रियों और अधिकारियों ने सोमवार को वीडियो कॉन्फ्रेंस के जरिए मुख्यमंत्रियों से बातचीत की

सादे बोलने का समय है कोविद-पॉजिटिव मामलों का एक और दिन, सड़कों पर और ट्रकों के भीतर प्रवासी श्रमिकों की दुर्दशा के बारे में रिपोर्टों का एक और दिन, वित्त मंत्री निर्मला सीतारमण के कार्यालय में एक और दिन अर्थव्यवस्था के बारे में कठिन सवालों के जवाब में बुलडोजर चला। अब अलग नहीं किया जाएगा। इस अभूतपूर्व स्वास्थ्य और आर्थिक संकट में दो महीने, यह नरेंद्र मोदी सरकार की इस आपदा की प्रतिक्रिया का आकलन करने का समय है।

हमें सरकार के साथ अन्याय नहीं करना चाहिए। मैंने प्रधान मंत्री मोदी का समर्थन किया है जब उन्होंने पहली बार लॉकडाउन की घोषणा की थी, जबकि यह देखते हुए कि इसकी तैयारी, समय और संचार वांछित होने के लिए बहुत कुछ छोड़ दिया है। जब हार्ड कॉल लेना पड़ा तो पीएम निर्णायक थे। अनिर्णय या आगे की देरी हमें और भी बदतर स्थिति में पहुंचा सकती है। पूर्वव्यापीकरण में, अब हम जानते हैं कि हमारी प्रतिक्रिया में पहले ही देरी हो गई थी, लेकिन सरकार को उस आधार पर निरस्त करना अनुचित होगा। उस समय वैश्विक ज्ञान और जागरूकता ने इस तरह की प्रतिक्रिया का वारंट नहीं किया था। संतुलन पर, हमने अन्य देशों की तुलना में तेजी से प्रतिक्रिया की।

आज हमारे सामने जो भी गंदगी है, उसके लिए मोदी सरकार को दोष देना भी अनुचित होगा। एक बड़े पैमाने पर अप्रत्याशित महामारी कहर बनाने के लिए बाध्य है, यहां तक ​​कि सबसे अच्छे स्थानों में भी। यह भारत जैसे देश में खराब होने के लिए बाध्य है, कमजोर सार्वजनिक स्वास्थ्य बुनियादी बातों और नाजुक प्रतिक्रिया प्रणालियों को देखते हुए। मोदी सरकार की एक अभद्रता को खुद को सीमित करने के बारे में सावधान रहना चाहिए जो कि अनुमानित हो सकता था, हमारी स्थितियों में क्या हासिल हो सकता था। और इसे वास्तविक गलतियों के लिए जगह छोड़नी चाहिए। इस तरह के संकट का सामना करते हुए, सबसे अच्छे इरादों वाले सबसे अच्छे नेता गलत कॉल करेंगे। उनकी आलोचना की जानी चाहिए, लेकिन निर्णय की त्रुटियों के लिए प्रेरित नहीं।

अफसोस की बात है कि इन सभी भत्तों को बनाने के बाद भी, इस निष्कर्ष से बचना कठिन है कि नरेंद्र मोदी सरकार ने अपनी जरूरत के समय में भारत को विफल कर दिया। सरकार स्वास्थ्य संकट को नियंत्रित करने, अपने आर्थिक परिणाम को संभालने में अक्षम और मानवीय संकट से निपटने में असंवेदनशील रही है।

एक असफल स्वास्थ्य मॉडल

हमें स्वास्थ्य संकट से शुरू करते हैं। हमें महामारी प्रबंधन में अपने शुरुआती फैसलों के लिए पीएम मोदी को दोष नहीं देना चाहिए। हम उसे सावधानी के पक्ष में गलत करने के लिए प्रेरित नहीं कर सकते क्योंकि उसने सुना (जैसा कि सभी वैश्विक नेताओं ने किया था) महामारी की प्रगति के बारे में परस्पर विरोधी पूर्वानुमान। लेकिन हमें कुछ सवाल जरूर पूछना चाहिए: सरकार ने शुरुआती स्तर पर अधिक परीक्षण के बारे में वैकल्पिक आवाज क्यों नहीं सुनी? पीएम ने केरल मॉडल से सीखने और दोहराने की कोशिश क्यों नहीं की? क्या उन्होंने राजनीतिक ईर्ष्या को राष्ट्रीय हित के लिए ट्रम्प की अनुमति दी? वह अपने समर्थकों के खिलाफ महामारी का साम्प्रदायिकरण करने की कोशिश में भारी क्यों नहीं आया? एक बार जब यह स्पष्ट हो गया कि लॉकडाउन 'चेन को तोड़ नहीं रहा है' या वक्र को समतल कर रहा है, तो वह लॉकडाउन के एकमात्र उपाय के रूप में क्यों बना रहा? क्या उन्होंने अपने अहंकार और आत्म-छवि को ट्रम्प तर्कसंगत पाठ्यक्रम सुधार की अनुमति दी थी? और अंत में, कोई वरिष्ठ अधिकारी नहीं है (एक मंत्री भी नहीं है, अकेले सरकार के प्रमुख को, जैसा कि कई देशों में आदर्श है) महामारी पर मीडिया के सवालों का जवाब देना। भविष्य की रणनीति क्या है? क्या ऐसा कुछ है जिसे सरकार छिपाना चाहती है?

ये सभी प्रश्न आसान उत्तरों को स्वीकार नहीं करते हैं और देश को एक ऐसी सरकार की छाप के साथ छोड़ देते हैं जो खो जाती है लेकिन यह नहीं जानता कि इसे कैसे स्वीकार किया जाए या मदद मांगी जाए।

गलत आर्थिक प्राथमिकताएँ

आर्थिक मोर्चे पर, हम राजकोषीय बाधाओं के लिए अनुमति देते हैं, जो इस समय सरकार का सामना कर रही है, भले ही यह इस स्थिति के लिए काफी हद तक जिम्मेदार है कॉर्पोरेट्स को बेवजह की छूट और राजस्व अनुमानों की मुद्रास्फीति। फिर भी, हमें यह पूछना चाहिए कि मोदी सरकार ने मांग को प्रोत्साहित करने के लिए कुछ भी क्यों नहीं किया (हर अर्थशास्त्री जो मायने रखता है कि दलीलों के बावजूद)? मार्च में उपलब्ध अतिरिक्त तरलता का उपयोग करने में विफल रहे हैं, इस तथ्य के बावजूद तरलता की निरंतर पंपिंग क्यों? सरकार ने उन उद्योगपतियों, व्यापारियों, किसानों और मजदूरों को वास्तव में क्या मांग रही है, इसका पता क्यों नहीं लगाया है? सरकार ने इस संकट को पूरा करने के लिए अतिरिक्त राजस्व (कई समझदार सुझावों के बावजूद) जुटाने का कोई प्रयास क्यों नहीं किया है? इस संकट का उपयोग श्रम कानून, कृषि, पर्यावरण और निवेश पर कई नीतिगत बदलावों के माध्यम से करने के लिए किया जाता है जिनका मौजूदा संकट के कारण या समाधान से कोई लेना-देना नहीं है? और, देश के साथ वास्तविक आर्थिक स्थिति को साझा क्यों नहीं किया? क्यों "पैकेज" तैयार करते हैं, वह भी इस तरह के शौकिया तरीके से, ताकि किसी भी तरह जादुई 20-लाख करोड़ के आंकड़े से मेल खा सके?

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