Cafe Aviator
*Overview of the business
Cafe Aviator will be the go to place for tea and coffee lovers.we plan on serving good quality in a trendy , comfortable atmosphere.Our convenient location and excellent customer service should build a steady repeat customer base.
Strategically located within easy walking distance from the Aviation training centre,BSF and a variety of other office spaces, we intend to cater to students and young trainees by providing plenty of seating space and superior customer service with a trendy aviation vibe which will be a great selfie spot as its near to airport.
In the immediate area our competition consists mainly of fast food vendors such as Dominos and other cafe restaurants . We plan on capturing the upper end of the local coffee and tea market by serving traditional tea and coffee, non-machine made coffee products at reasonable prices. Along with our superior atmosphere and great customer service, we intend to target the coffee and tea consumer.
The location we have selected has 2,000 square feet of space, which is on rooftop and requires a minimum of renovations.And we owned this property long back.
Products: Tea And Coffee of several varieties
Team: 4
Price: Low
*Tea for: Rs10
*Hot Coffee: Rs20
*Cold Coffee: Rs30
Quality:High
We intend to be open from 7:30 AM to 9:00 PM weekdays, and 9:00 AM to 9:00 PM weekends
In addition to cash, credit, and debit payment we will also be accepting Paytm and google pay for purchases.
#Advertising and Promotion:To minimize costs and connect with our customer demographic, most of our advertising will be of the digital variety. We intend to aggressively promote our products using the following methods:
*Social Media
*Posters
*Reward Cards
*Operating Plan
The operating plan outlines the physical requirements of your business, such as space,Utensils,inventory and supply needs, labor, etc. For a business such as a tea coffee shop that requires custom facilities, supply chains, some equipment, and multiple employees, the operating plan needs detail.
Utilities: Electricity,Gas,Water are estimated to be Rs2000 per month
*Staffing
Owners and staff will share all regular duties, including taking orders, making coffee/tea, clearing tables, restocking, dishwashing, maintaining washroom facilities, etc.
Number of staff required =4 cost estimated to be 10,000 per month
*Supplies for a month
Coffee-Rs300
Milk-1000
Sugar-200
Tea-100
Soft Drink-500
Total-2100
Other Cost Involved(One time Investment)
*For Equipment-Stove Rs 1000
Grinder- Rs 600
*For Furnishings-Lightening,Table,
Roughly Total Investmet will be : 18,700 in which Minimum Working Capital Of 15000 per month should be maintained
Price And Revenue
*Estimated Sales Per Day Of Coffee-40*20=800
*Estimated Sales Per Day Of Tea-60*10=600
*Monthly Revenue-(800*30+600*30)= Rs42000
Profit =Operating Cost - Sales= Rs 42000-15000 = Rs 27, 000
SWOT Analysis Of Cafe Aviator
Strengths: *Resonable Price
*Good Ambience
*Rooftop which provides a good view
*Good quality of Tea And Coffee
Weakness: *No Initial Reputation
*Start Up Costs
*New Business
Opportunities: *A Good Costumer Base
*Expansion Of Business
Threats: *Several Other Local Cafes
*Entry Of New Players
"...Let us dream big,let us think big but let's start small.
Infact,let's just start!"
Aishwarya Oza
Intern
AirCrews Aviation Private Limited
