Sounds Similar ? They aren't Same Physical property Vs Intellectual Property


                                                                                                                                   By   Akankhya Kabi

Sounds Similar  ?  They aren't Same !

Physical property 
Vs
Intellectual Property 


I own this house.This is my car.That book belongs to me.That music set is mine.

I have a story to make a movie.I have an idea to paint down.I have a concept to be penned down. 

This is some general connotations that we often hear.But which is a physical property and which an Intellectual property often is quite confusing for the common man.

Physical property refers to any tangible thing that we own.Like I bought a TV set from the market, I bought a T-shirt from a shopping mall.

Intellectual Property refers to any idea that has evolved through it intellect that might later take the shape of a physical property but carrying the intellectual property rights.

So basically we can say all intellectual property take the shape of a physical property but all the physical property that you possess might not have intellectual property rights.For example, you have a plot for writing a story, you cannot have that plot or idea get the tag of intellectual property right unless and until you pen down it or record your voice or through any such means because no one can read your mind so that you have a copyright over that.So you have to get that converted into a tangible object to get registered under intellectual property right.


Whereas on the other hand, suppose you buy an LG tv set or a Chetan Bhagat book or a Banarasi silk saree.We can definitely use them for ourselves but we cannot sell or lend those products for commercial purpose and earn out of the same until the Trademark, Copyright and Geographical Indication of those products expire from those companies, authors, and producers of the same.

We should always remember it is just the owner of the property who has been entitled to use, sell and even can damage his own property whereas the one who is in authenticated possession of the same has only the right to use and not to sell it for commercial purpose or damage it.


By

Akankhya Kabi












#phycical property_v_intellectual_property
#difference_between_them
#Law_for_common_man
#Alfa #Akankhya #kabi 



Sounds similar?They aren't same!

Mortgage

What is a 'Mortgage'

A Mortgage is a debt Instrument, secured by the Collateral of specified Real estate Property, that the Borrower is obliged to pay back with a predetermined set of payments. Mortgages are used by Individuals and Businesses to make large real estate purchases without paying the entire value of the purchase up front. Over a period of many years, the Borrower Repays the loan, plus Interest, until he/she eventually owns the property free and clear. Mortgages are also known as "liens against property" or "claims on property." If the Borrower stops paying the Mortgage, the bank can foreclose.

                                                            
BREAKING DOWN 'Mortgage'

In a Residential Mortgage, a Home Buyer pledges his or her House to the Bank. The Bank has a Claim on the House should the Home Buyer Default on Paying the Mortgage. In the case of a Foreclosure, the bank may evict the home's Tenants and sell the house, using the Income from the sale to clear the Mortgage debt.

Mortgages come in many forms. With a fixed-rate Mortgage, the Borrower pays the same Interest rate for the life of the loan. Her monthly principal and interest payment never change from the first Mortgage payment to the last. Most fixed-rate Mortgages have a 15- or 30-year term. If market interest rates rise, the borrower’s payment does not change. If market Interest rates drop significantly, the borrower may be able to secure that lower rate by Refinancing the Mortgage. A fixed-rate Mortgage is also called a “Traditional" Mortgage. 

With an Adjustable-Rate Mortgage (ARM), the Interest rate is fixed for an Initial term, but then it fluctuates with market Interest Rates. The Initial Interest rate is often a below-market rate, which can make a Mortgage seem more Affordable than it really is. If Interest rates Increase later, the Borrower may not be able to Afford the Higher Monthly Payments. Interest rates could also Decrease, making an ARM less Expensive. In either case, the monthly payments are Unpredictable after the initial term.

Other less common types of Mortgages, such as interest-only Mortgages and payment-option ARMs, are best used by Sophisticated Borrowers. Many homeowners got into financial Trouble with these types of Mortgages during the housing Bubble years.

When Shopping for a Mortgage, it is Beneficial to use a Mortgage Calculator, as these tools can give you an idea of the Interest Rates for the Mortgage you're considering. Mortgage Calculators can also help you Calculate the Total cost of Interest over the life of the Mortgage.

[ Getting a Mortgage is a How nearly everyone Finances their newly Bought home but accruing certain amounts of long-term Debt doesn't mean you have to stop Investing. Learn how to Invest for the future, plan to create a Conservative Portfolio based on Individual Debt load and many other Financial skills in Investopedia Academy's Personal Finance for Beginners course. ]



                                                                   HOW IT WORKS (EXAMPLE):

Mortgage loans are usually Entered into by home Buyers without enough cash on hand to purchase the home. They are also used to Borrow cash from a Bank for other projects using their house as Collateral. 

There are several Types of Mortgage loans and Buyers should assess what is Best for their own Situation before entering into one. Types of loans are characterized by their term dates (usually from 5 to 30 years, some Institutions now offer loans up to 50 year terms), interest rates (these may be fixed or variable), and the amount of payments per period.

[If you're ready to buy a home, use our Mortgage Calculator to see what your monthly principal and interest payment will be. You can also learn how to calculate your monthly payment in Excel.]

Mortgages are like any other Financial Product in that their Supply and Demand will change Dependent on the market. For that Reason, sometimes banks can offer very low interest rates and sometimes they can only offer high rates. If a borrower agreed upon a high interest rate and finds after a few years that rates have dropped, he can sign a new agreement at the new lower interest rate -- after jumping though some hoops, of course. This is called "Refinancing."

                                                                            WHY IT MATTERS:

Mortgages make larger purchases possible for individuals lacking enough cash to purchase an asset, like a house, up front. Lenders take a risk making these loans as there is no guarantee the borrower will be able to pay in the future. Borrowers take risk in accepting these loans, as a failure to pay will result in a total loss of the asset.

Home ownership has become a cornerstone of the American Dream. For most people, their home is their most valuable Asset. Mortgages make home buying possible for many Americans. Mortgages are not always easy to secure, however, as rates and terms are often dependent on an individual's credit score and job status. Failure to repay allows a bank to legally foreclose and auction off the property to cover its losses.

BY
HARSHITA TIWARI
Intern FinTech


#mortgage
#house
#credit
#bank
#credit
#property
#loss
#repayement
#refinance

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Insurance



Insurance 

Insurance is a Contract, Represented by a policy, in which an Individual or Entity Receives Financial Protection or Reimbursement Against Losses from an Insurance Company. The Company pools clients' Risks to make Payments more Affordable for the Insured.

Insurance policies are used to hedge against the risk of financial losses, both Big and Small, that may Result from Damage to the Insured or her property, or from Liability for Damage or Injury caused to a third party.
                                                               
BREAKING DOWN 'Insurance'

There are a Multitude of different types of  Insurance policies Available, and virtually any Individual or Business can find an Insurance company willing to Insure them, for a price. The most common Types of personal Insurance policies are auto, Health, Homeowners, and life. Most individuals in the United States have at least one of these Types of  Insurance, and car Insurance is required by law.

Businesses require special types of Insurance policies that Insure against specific Types of Risks faced by the Particular Business. For example,
 A FastFood Restaurant needs a policy that covers Damage or Injury that occurs as a result of cooking with a deep fryer. An AutoDealer is not subject to this type of risk but does require coverage for damage or injury that could occur during test drives. There are also Insurance policies available for very specific needs, such as kidnap and Ransom (K&R), Medical Malpractice, and professional liability Insurance, also known as Errors and Omissions Insurance.

Insurance is the Transfer of the Risk of a loss from one entity to another in Exchange for Payment. Regardless of your age or health risk, you need to have Insurance.

Insurance Companies offer a Financial safety cover in Exchange for a payment of an Insurance premium to their company over a Stipulated period.

Depending on the Type of Insurance, the Insurance company covers your unforeseen Expenses, such as Hospitalization and car Accident repairs, and offers you compensation when an unfortunate Incident occurs, such as death or loss of property due to a fire.
                                                                                      Benefits

1      Coverage of unforeseen Expenses
2      Some Insurance policies are established to purely cover risk. For Instance, Healthcare Insurance covers your risk   and                         illnesses and possible Hospitalization, while car Insurance covers your expenses in the event of a car Accident.

3      Financial security for your Family if you die

4      Whole life and term Insurance policies provide your family lump sum compensation in the event of your death.

Reduction of your Tax liability

6    An Associated Benefit of life and Medical Insurance policies is that the premiums are Deductible from your overall Taxable             income, thus reducing the Amount you need to pay in taxes.

                                                                                  Common Policies

Health/ Medical Insurance

Health Insurance is necessary to cover your Medical and Hospitalization Expenses. The average cost of a three-day stay in a Hospital is $30,000. Incidentally, Medical bills are the single largest cause of personal Bankruptcy in America.


Use this calculator from WebMD to determine how much you will need to pay for a health care plan under the Affordable Care Act.

''''
Car Insurance

'''''

You need to have car Insurance before you can legally drive your vehicle. Car Insurance covers damages to your car and other cars that may have been damaged in the accident, provided the accident was your fault.



'''Whole Life Insurance''''



This provides Insurance coverage for the entire life of the policyholder. The premium paid toward whole life Insurance goes toward an Insurance component as well as an investment component. Upon the death of the policyholder, the value of the Insurance is paid to the beneficiaries nominated in the policy.



For example, if you have a $500,000 whole life Insurance policy that you paid into since you signed up for the policy, then the person you named as the beneficiary (often your spouse, your children, or both) in the policy will receive $500,000 when you die.



''''Disability Insurance''''



Disability Insurance helps you replace lost income if you are physically disabled temporarily or permanently.



''''Mortgage Insurance

If''''

 you want a mortgage, you will have to take out mortgage Insurance to safeguard against the risk of your inability to repay the loan.



''''Property Insurance'''



You need property Insurance to safeguard yourself from risk of loss of or damage to your property due to theft, fire, or natural calamities.



''''Term Insurance''''



Term Insurance purely covers the risk of death for the specified duration of the policy. Unlike a whole life Insurance policy, there is no investment component in term Insurance. When you are young (20s and 30s), the premium you pay for term Insurance is substantially cheaper than when you are older (above 40).



''''Business Insurance'''



This is taken out by businesses to reduce risks and includes business owner Insurance, property Insurance, errors and omission Insurance, automobile Insurance, and liability Insurance.


''''
Endowment Life Insurance'''



This type of Insurance is often used as a college savings plan. The policy is designed to pay a lump sum after a specified term or upon death. Typical maturities are 10, 15, or 20 years up to a certain age limit. Some policies also pay out in the case of critical illness.




                                                                            
 Fun Facts:



A car Insurance premium is lower if there is a GPS in the car.
Married drivers have fewer accidents and receive a discount on their premium.

Your credit scores can affect the premium you have to pay for getting Insurance coverage.
Some celebrities have their body parts insured. Heidi Klum had her legs insured for $2 million; Bruce Springsteen insured his vocal cords for a whopping $6 million; Julia Roberts reportedly insured her smile for $30 million.

BY



HARSHITA TIWARI
Intern FinTech


#mortgage
#house
#credit
#bank
#credit
#property
#loss
#repayement
#refinance
#car
#insurane
#policy

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Influencer Marketing

Referral Marketing - 

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. 

It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or restaurant to go to. And, as end consumers ourselves, we wan’t to share our stories, the products we buy and the brands we choose. This becomes magnified when the buying experience and products are 
exceptional.

Referral marketing is the process of leveraging different referral sources such as partners, customers and influencers, to refer target buyers they have a relationship with to your product or service. With referral marketing software, companies can obtain personalized lead generation at scale through both direct and indirect channels.

A method of spontaneously promoting a businesses products and services to new customers by word of mouth. This can happen through a variety of channels such as email, mobile, and social media.


Who Employs Refferel Marketing --

Retail stores

Specialty stores

Restaurants

Automotive service companies

Airports, hotels, and travel agencies

Banks

Health clubs and gyms

Doctors, dentists, and health professionals

Brands Of Referral Marketing - 

1. Dropbox’s famous Referral Program

2. PayPal’s referral program

3. Airbnb’s referral program

4. Uber’s referral program

5. Amazon Prime’s referral program

6. Flash sales

7. Accessories & Stationery

8. Designer sneakers

9. Watches & Accessories

10. Sandals & Footwear

11. Dresses




Affiliate Marketing - 


Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing 

others targeting the same audience – “affiliates” – to earn a commission by recommending the product to 

others. At the same time, it makes it possible for affiliates to earn money on product sales without 

creating products of their own.

The cost to the customer purchasing the product or service through an affiliate is the same as buying 

directly from the product owner.

While product owners make less money per sale because they must pay a percentage of the sale to the 

affiliate, they are also reaching potential customers they probably wouldn’t reach on their own.

Affiliates can earn commissions on a one-time purchase or recurring income through sales of 

subscriptions or membership programs.

Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online 

product and when that person buys the product based on your recommendation, you receive a commission.



#Affiliate #Marketing #Is #One #Of #The #Oldest #Forms #Of #Marketing #Where #In #You #Refer #Someone 

#To #Any #Online #Product #And #When #That #Person #Buys #The #Product #Based #On #Your 

#Recommendation, #You #Receive #A #Commission.



How It Works ---

After being accepted into an affiliate program, marketers receive a unique URL that includes their 

affiliate ID. They share that unique URL with their subscribers, site visitors, and social networks via 

text links or ads. When someone clicks on that link, affiliate software records that click and any 

resulting product sales in the affiliate’s account. When commissions reach a pre-determined threshold, 

the affiliate is paid.



Brands Of Affiliate Marketing--

1. Casino Affiliate Programs

a. 888.COM b. CASINO BLASTERS c. BETFAIR AFFILIATES

2. Internet Marketing Affiliate Programs

a. SENDIBLE b. SHOPIFY.COM c. URL PROFILER

3. Dating Affiliate Programs

a. FRIENDFINDER b. EHARMONY c. CUPID.COM

4. Forex Affiliate Programs 

a. BEST FOREX PARTNERS b. FOREX CLUB c. FINMAX

5. Health & Fitness Affiliate Programs

a. SELLHEALTH b. MARKET HEALTH c. MORENICHE

6. Finance Affiliate Programs

a. REGAL ASSETS b. COLMEX PRO



Best Indian Affiliate Networks and Programs

1. Shaadi Affiliate Program

2. BharatMatrimony Affiliate Program

3. Amazon India Affiliate Program 

4. Flipkart Affiliate Program

5. ShareASale

6. Vertoz 

7. DGM India 


#Shaadi Affiliate Program #BharatMatrimony Affiliate Program #Amazon India Affiliate Program #Flipkart 

Affiliate Program #ShareASale #Vertoz #DGM India 


Influencer marketing--


Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations (See also Word-of-Mouth Marketing).

Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement (See also Marketing with Celebrities).

Bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at straight forward marketing messages.


Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services.

Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication. Both the ROI and marketing potential of influencer marketing are immense.




Brands Of Influencer Marketing

1. Eleve Media

2. Blogmint

3. GetEvangelized

4. BlogAdda 

5. IndiBlogger 

6. Fromote

7. Terareach

8. Influencer.in


#Eleve Media #Blogmint #GetEvangelized #BlogAdda #IndiBlogger #Fromote #Terareach #Influencer.in



Affiliate Marketing :: FAQ


Is affiliate marketing harmful or illegal?

No, it is neither harmful nor illegal, as you will simply be using the particular link provided to you rather than a direct link to link to any site.

How do I find new products to promote?

Affiliate marketplaces such as those mentioned above are the best places to start your affiliate marketing research. You can browse your niche and see the top performing affiliate programs.


How much money can one make from affiliate marketing?

As I mentioned above, there is no limit to the amount of money you can earn from affiliate programs. It all depends on which program you’re promoting and how many conversion you are making. I started with $47 as my first affiliate income, and now I make almost $4k-5K/month by promoting products which I use every day.


How does affiliate marketing work?


As mentioned before there are three to four parties involved in affiliate marketing: the advertiser, the publisher, the customer and often an affiliate network. The advertiser provides a product or a 
service. He looks for publishers to further distribute his product. The publisher is the party that will advertise for the advertiser. An affiliate network is the intermediary between the advertiser and 
the publisher. These 3 parties with the customer form the basis for affiliate marketing.


Why Is Referral Marketing So Powerful?

1. Precision Targeting

Have you every tried using Google Adwords or Facebook Ads just to watch your money disappear, literally before your eyes? Many times this isn’t the fault of the platform, rather your targeting. A great marketing campaign involves two key components, a great message and laser targeting.

Referral and word-of-mouth marketing tend to be much more targeted because people tend to know their friends and social audiences pretty well. This allows your brand message to spread more effectively than with most other marketing channels. 

2. Trust Factor

Trust goes a long way when it comes to convincing someone to buy something. If we don't trust someone, we aren't going to listen to them. Consider the last time a salesperson you know is on commission tried to sell you something. You likely had doubts about his authenticity due to a lack of trust. With referral marketing though, the sales pitch is usually coming from someone that you either know well, like friends and family, or it's coming from someone you have trust in, like a favorite blogger.

3. Reach and Acceleration

Not long ago, reach of the average reach of a typical consumer was limited. For the most part it was contained to the number of people they saw in person each day or talked o on the phone. In this day 
and age though, the average consumers' reach is much larger and for many people with strong social followings, it can be enormous. Some consumers now have the power to make or break a business by what they say about it online.



Er Saurabh Jain  [ B E Comp ] 
Android Developer
AeroSoft Corp
Mob No - 9907031431
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 #Method #Of #Spontaneously #Promoting #A #Businesses #Products #And #Services #To #New #Customers 

#By #Word #Of #Mouth. #This #Can #Happen #Through #A #Variety #Of #Channels #Such #As #Email, #Mobile, 

#And #Social #Media.



#Retail #Stores #Specialty Stores #Restaurants #Automotive Service Companies #Airports, Hotels, And 

Travel Agencies #Banks #Health Clubs And Gyms #Doctors,Dentists,And Health Professionals

#Influencer #Marketing  #The #Process  #Identifying, #Researching, #Engaging #And #Supporting #The #People #Who #Create #High-impact #Conversations #With #Customers #About #Your #Brand, #Products #Or #Services.


#Dropbox’s Famous Referral Program #PayPal’s Referral Program #Airbnb’s Referral Program #Uber’s Referral Program #Amazon Prime’s Referral Program #Flash sales #Accessories & Stationery #Designer Sneakers #Watches & Accessories #Sandals & Footwear #Dresses